Liquid Web Logo

How Many Words Per Page Should You Have On Your Website?

When it comes to starting a blog, or building a website one of the most pressing concerns is how much content should you use. What is the ideal word count length for a blog post? How much should you really be writing? What is the average post length that will help you rank in Google search results?

How Many Words Per Page Should You Have On Your Website?

The question of blog post and website content length does not always have a simple answer. Instead, a little online research will yield a collection of averages based on a variety of factors.

Finally, the length of your posts will be determined by a unique set of variables within your company.

In this post, we'll look at the best way to determine how many words per page you should have on your website, common word count ranges, and factors to consider when deciding on blog post & web page length. We'll also go over some of the factors that will influence your decision as you develop a blog strategy.

More Words Per Page Does Not Equal Quality Content

Try telling THAT to your SEO person...

Word count alone will not tell you how well your content will be received by readers (or with Google). Instead, the information itself must be of good quality and provide significant value. Quality content that is presented to the correct audience and provides something of value to the reader will always win out above word quantity - It can also convert more leads too, making your phone ring.

Your material should also be appealing to your intended audience. It's vital to remember that everything you post on your blog should be useful to the people who read it. That may imply that you need to review your content in light of your audience demographics and the level of interaction you're currently receiving online. If you're releasing lengthy content that don't resonate with your audience, the length of your blog entries doesn't matter.

Typical Word Count Recommendations

When it comes to web content, there's a common misconception that the shorter the blog article, the more likely it will be read. We're here to refute this fallacy and clear the record!

Google is less likely to show shorter content pages at the top of their search results, and therefore the content will not be read because nobody will find it.

Here are the various blog lengths and their respective values:

  • 200-400 word posts: These are ideal for conversations and short snippets on social media. Shorter posts are not detailed enough to provide value are insufficient for SEO. They are also typically intended for product or service details and descriptions. 
  • 400-600 words: These are considered shorter low-quality blog articles, while others argue that they are "the minimal length." These aren't instructive pages, but rather quick readings for people who aren't as involved. They're great for social shares and engagement, but they're too short to generate website traffic or have an impact on SEO. it is generally not worth building a page on your website with less than 600 words.
  • 600-1,000 words: These pieces are okay for brief blog posts that don't require a lot of detail. They can be a good length for service pages for a local business where there is not much competition, and can have a chance of ranking in Google through SEO.
  • 1,000 to 1,500 words: These longer pieces, depending on your readership, can have a significant influence on lead conversions. If you provide great content, the length is regarded as a significant instrument for driving organic website traffic via link building, collaborations, and calls to action. It also allows room to provide detail and relevance towards a specific topic or service.
  • 1,500-2,500 words: These are your "Google go-getters," because search engines often prefer long form content! We've heard that the highest-ranking blog posts are 2,450, which you might consider Google's sweet spot. Include a lot of relevant reference links to internal pages and external references, educate your audience, and include downloadable information if you want to acquire organic search traffic. Sometimes these pages can be used for service pages as well but be careful to ensure that it is designed in a way that doesn't appear overwhelming.

Other Factors Affecting Blog Post Length

A variety of additional factors may come into play when establishing the appropriate blog post length for your site. Here are a few variables to think about:

  1. Your Industry: The length and performance of content change depending on the place in which it is published. A healthcare blog, for example, may feature in-depth, long-form blog postings with substantial research and information on their area of interest. A blog for busy supply chain experts, on the other hand, would do well with short-form, easy-to-skim content. A lengthy blog article will not necessarily be read by all readers.
  2. The Competition: What kind of content are your rivals putting out? How long do their blog entries last? You might want to use their blog post length as a starting point, especially if you're just getting started. Examine your rivals in your business, as well as blogs that produce competitive material. A basic keyword research tool for SEO, such as SEMRush or Ahrefs, can assist with this.
  3. The subject of your content: Is your subject worthy of a 5000-word article? Would it be more well-received if it was 1500 words long instead?
  4. Your budget for blogging & content: This budget takes into account both time and money. If you're planning to start your own blog, make sure the length of your postings corresponds to the amount of time you have available to work on them. Longer posts will cost more if you want to hire a copywriter to assist you.
  5. How frequently you wish to publish new content: This factor is related to your budget. How frequently do you want to post? What are your financial resources? Shorter articles may be more cost-effective if you wish to publish more frequently. On the other hand, you could decide to produce a more substantial piece less frequently. (According to Orbit Media's poll, bloggers that update everyday have the best results.)
  6. Your backlink and SEO strategy: Data implies that if you want to rank on Google and acquire backlinks, you'll need to produce lengthier blogs. According to a Backlinko content analysis, lengthier pieces received more backlinks, especially when they topped 3000 words. Backlinko also discovered that long-form blog entries are more likely to rank on the first page of Google.

It's time to put your blog post length plan into action now that you've devised it. You'll be able to make changes as you go, so get started. Once you've started writing your blog, you'll have a lot of data to assist you decide whether you need to adjust your strategy.

However, there is a smarter way than blindly following numbers pulled out of thin air if you are looking for a good way to make more informative decisions about content length and what to include within your content. 

Use Tools & Data To Determine Ideal Length Of Your Web Pages

Another way to look at content length is to compare it with what Google is already preferring for your market, and your target keyword.

There are now many tools available that can assist with finding average word count for the top ranking pages. Some are highly detailed and technical too. 

Using on page SEO tools that help web marketers produce perfectly optimized pages for Google with ease is a great way to go. We use a range of them including

  • Frase
  • Page Optimizer Pro
  • Cora
  • Surfer SEO
  • Cognitive SEO 

All of these tools provide you with data about your competing pages and help you make better decisions about what you should be including on your web pages. Not only do they tell you how many words per page is optimal for your SEO, but they also show you a large amount of information about what your competitors are writing about, relevant keywords and how they are formatting their pages. 

Using tools like these, you can essentially plan out a content outline and use a paint-by-numbers approach that is data driven to assist you in producing content that Google is expecting to see. I like to consider them the 'Grammarly' of SEO. 

Using Data Helps Save Money And Time When Writing Content

By following a data-driven approach, you will not only produce better content that also ranks in Google, but you will also save time and money by being more efficient with your writing. 

For example if the data shows all of your competitors have a page length on average of 500 words, then it makes sense to aim for slightly above that - say 700 words. If you were to blindly pull a number of 3,000 words out of thin air for your web page content length it might mean a lot more un necessary writing.

Have A Content Plan

Producing content is only a part of the process when putting together a website or writing a blog. You should be smart about it and make sure that you have a content plan. 

How frequently are you going to publish articles?

What topics are you going to write about?

How will this content help your business?

How will you market your content once it is live?

These are all valid questions you should be asking yourself, and planning to work into your content strategy. 

You don't want to be writing content that nobody cares about or aren't searching for. Instead, you want to have a plan to ensure that it gets read by people and they find it valuable giving a good user experience and increasing user engagement


The content length always needs to fit the type of content you are creating. Data driven content not only helps generate useful content for your readers, it also helps you get more traffic to your site and bring in more leads. 

Content should always be about quality, not quantity. When you pair word count with high-quality content that resonates with your audience, you’re more likely to enjoy a successful blog.


Liquid Web is a local NZ owned web design company trusted by Kiwis and local businesses around New Zealand.
Get Started
Our Partner Brand: HyperWeb