Many local business owners rely too much on how good and well designed their website looks to them, as they feel it would draw in new customers. However, all the dollars invested on site's architecture, design, and features is of no significance if the site is not able to be found by people.
At Liquid Web NZ, we're web design experts and have seen our fair share of dodgy hosting setups. We're here to help make things easier when it comes to website hosting services in Hamilton.
You should already understand the value of content and the investment put into your site. But have you thought about the things happening in the backend of your website that allow search engines to rate your website compared to your competitors?
Search engines (specifically Google) take each website into consideration and determine how useful and relevant it is to users looking for specific keywords. There are many factors that go into this, but a significant place to start is your web hosting and performance.
Web hosting is an often ignored but important element that can effect the SEO rankings of your website.
The first thing that you need to remember is that not all providers of hosting services are the same. Next, instability on the part of your host means that your website is also going to be effected. What does this mean for you? When the web hosting service is down, the entire website is also affected.
If you choose to go to a "shared" hosting network, you will still be adversely impacted by the failures of the websites you share with. These are errors that, if they keep happening, might cripple your company.
Why waste time, money and energy creating a website that represents your organization well, only to cheap out on web hosting? It doesn't make a lot of sense.
These things should be at the heart of your decision-making process - Reliable web hosting that guarantees you stability, efficiency, and great customer service when it comes to marketing your website.
When you're looking for SEO-friendly website hosting is in doubt, before you make the final decision, here are some features to consider.
Speed is something that is of immense benefit to all internet users. For a website, it should hopefully take no longer than two seconds to finish loading for the users. Understandably, this loading speed is not something anyone can do quickly, but by optimizing for Google's new speed updates, you can work hard to at least get as close to it as possible.
A sluggish website is never in the top search engine rankings so it is not advantaged by Google or consumers over comparable websites.
An old study from Amazon.com found that every 100ms delay in website load time would cost them 1% loss in sales.
According to a study done in 2017 by Akamai found:
Setting high demands and having a serious attempt to achieve them assures success. Uptime is something you can not compromise with when it comes to finding the best website hosting service. Although it is not possible to prevent any downtime, anticipating something less than 99.9 percent uptime is not the way to go.
Each website's aim is to appear on the first search results list, or at least the first 2-3. Many firms spend time in the optimisation of their websites to do this. When search engines visit, or crawl, your website to decide how to rate it, it may have a negative effect on your SEO if your site is down.
High quality hosting providers usually provide SSL certificates or other security mechanisms, as stated earlier. However, a subpar web host could not have this service, or charge extra making the website open to cyber attacks. Your website could be compromised, and leak classified information. For both the clients and users, this does not create a good relationship.
Liquid Web NZ provide web design services for local businesses in New Zealand. We have partnerships with a range of locally based quality, reliable, and fast hosting companies to assist. When you work with us we make sure to offer you the option of high quality Hamilton website hosting services for your business. This means that your website will look great and also be secure, stable, fast, and reliable for your customers.