A business website is crucial in the modern digital age. People expect to find your website when they are looking for information about your business or its products and services. A website also makes your products and services accessible to your customers at any time.
Lastly, your website is also the best place for customers to find help if they very need it. Websites, like any other business asset, can become outdated and need a refresh.
A website refresh entails giving your website a new look and, in most cases, a performance boost too. It does not mean you have to change any essential parts of the website, such as the domain name, but the aesthetics and performance need to be improved.
A refresh is required when the company or business has changed so much that the website no
longer represents the business and everything else about it as well as it used to.
Refreshing the website does not necessarily entail redesigning it, although some elements of redesign might be considered such as font and colour changes. To know which changes to make, you need to get in touch with a web designer so they can advise you further.
There are some key indicators to watch for to know if your website needs a refresh. The first is an increase in bounce rate. An increase in bounce rate means people do not find what they are looking for on your website and are thus leaving quickly.
An increase in the bounce rate can also indicate a poor user experience. As websites get updated, the user experience might get affected. Lastly, your visitors might have changed. For example, if you know you have more mobile visitors than desktop visitors, you will need to get in touch with a website designer or developer to create a responsive website for your business. ALT Agency have some great examples of responsive websites.
The second key indicator is your website design looking dull or outdated. Web design standards and expectations change over time and your website might be left behind if you do not refresh it regularly.
You could also have an outdated online product catalogue. You want the online catalogue to
represent the physical one, refresh your website or use a content management system to make
product updates easier.
The first thing to do is to change the design of the website. This is so that it looks more modern.
Second, change the images and videos on your website. High-quality photography and videography are the norm these days and following this trend will be very beneficial to your business.
Third, update your products and services. You want whatever is on your website to represent what you do or sell as closely as possible.
Also, do not forget to check the website’s navigation. Poor navigation is a serious user experience
hurdle and should be rectified as soon as possible.
A website refresh is about giving your website a new look, so it looks modern and reflects your
business as it currently stands. A new look is more enticing and attractive, and achieving this does
not mean you have to rip the website apart and start over.